Corporate videos – the cost of technology

There is no doubt about the fact that corporate videos can be very powerful marketing tools, especially with the latest technology advancements that have made video production utterly flexible and opened up various doors to creativity and ingenuity. But, technology comes at a price and several businesses and companies find that price to be quite high. As you can imagine the cost of producing a video depends greatly on the complexity of the project, but also on the company you decide to collaborate with. For instance, if you are looking for video production in Oxfordshire, you will be able to find several companies available that will most likely quote different estimations for the same project, although the variation is not all that significant, as the processes included are basically the same. The variation is usually due to the different type of equipment or technology that the production company uses, as well as the inclusions of the service.

Although video production in Oxfordshire, as well as any where else for that matter, can reach a significant cost, it is not advisable for a company to base its decision on price alone. Corporate videos are meant to promote a company’s brand, image, products or services, which means they must be high quality videos and in order to obtain high quality videos there are many factors to take into account. The number of camera operators that you use, whether or not you employ the services of a DOP, the number of cameras used, the actors, the location, the music, the editing process, all of these influence the quality of the video and the end result and all of them will also have an impact on the final cost of the project. For instance, if you use stock music rather than custom music, it will cost you less, but custom music may have a greater impact on consumers. Similarly, a voice over artist will cost less than a cast of two or more actors, but the visual of professional actors and their interpretation may yield better to the purpose of the video.


As mentioned above, a video production project involves several processes, from project management and script development to motion graphic development, audio editing and even DVD production or other such services. The technology involved in these processes is quite advanced and consequently expenses, so it’s only natural for the services to be costly as well. However, through careful market research, companies and businesses should be able to find a suitable provider to offer them reasonable estimates, whether they need video production in Oxfordshire or anywhere else. As long as the quality of the corporate videos is not compromised, the search for affordable corporate video production services is highly advisable and it can bring you many opportunities and successful collaborations.