BenQ Comes Back to the Smartphone Market

It is fair to say that Samsung and Apple have somehow cornered the Smartphone and tablet market, as these two worldwide renowned companies have been manufacturing some of the most appreciated products so far in this line of business. When people mention Smartphones and tablets, these are the first names that come to mind and is only natural considering the impressive number of sales registered and also the feedback of the buyers. However, the latest gadgets in the market produced by these two brands are not only very technologically advanced but they are also very expensive. Therefore, we can’t help but wonder if the supremacy of these two brands is allowing them to play with unfair price tags.  But their supremacy, many times unsuccessfully put to proof by various tech companies, is about to be endangered this time by a powerful attack. Or at least this is what the aspirants claim.

Given the smartphone dominance of Apple and Samsung, most people assume that these are the only brands that produce quality smartphones. However, it is important to keep up to date with the latest tech news in order to see what the competitors are cooking up. On, you can find a lot of useful information about upcoming mobile releases. You probably noticed that the supremacy of Apple and Samsung has allowed these two brands to toy with the prices of their products. In lack of other choices, most consumers surrendered to the high prices and continue to purchase expensive mobile phones. However, after doing some research on some tech websites, we can’t help but wonder how long this situation will last.  BenQ has recently launched on the market two new Android models to mark its comeback on the Smartphone market. This is the second attempt of the Taiwanese multi-national corporation to create gadgets that will appeal to the consumers and hence bring more popularity to the company in this particular field of activity. Many specialists see this launch not as a possible threat to Samsung and Apple, rather a daring attempt to occupy the third position in the rankings, a position which remains up for grabs due to the fact no other manufacturer has been able to prove immutable success. Some consider that this is the main reason which drove BenQ to come up with the gadgets, as the company wisely observed the lack of strong competition and the obvious blank on the market.

Along with the release of the new quad-core models, the MediaTek MT6859-powered F3 and the Snapdragon MSM8225Q-powered A3, BenQ is hoping to impress the Smartphone users and therefore attain a sough-after expansion in the IT world. Referring specifically to the new models, both enjoy a processor of 1.2 GHz and feature a 4.5-inch 960 x 540 IPS display, 1GB of RAM, 4GB of internal storage, a microSD expansion, a 2-megapixel front camera and a similar battery. Although they seem to be enjoying the same features and it may be hard to set them apart, there is a certain contrast between the F3 and the A3 besides the obvious appearance: the camera. When it comes to the camera, the F3 model distinguishes itself from its counterpart as it possesses a 13-megapixel f/2.2 main imager with HDR and zero shutter delay. In comparison, the A3 model was manufactured with an only 8-megapixel camera.

BenQ has announced that by the end of the month each model will become available on the market, starting with Taiwan. In terms of prices, the MediaTek MT6859-powered F3 will cost approximately 270 dollars, while the Snapdragon MSM8225Q-powered A3 can be bought at a considerably lower cost, 200 dollars. After seeing both models, Smartphone users have already begun commenting on various forums, social networks and specialized websites on the new releases of BenQ, many hoping for something much better in comparison to the previous BenQ-Siemens collaboration. It is quite interesting to see whether these gadgets will be able to penetrate a market somehow full of similar products. For BenQ, the race has just begun. We can only hope that the danger of the BenQ competition will drive the top smartphone manufacturers to offer competitive prices for their latest gadgets in the market.